Speaker: The author of "Five New Year's career tips for Millennials," is Dana Perino. Dana aims to speak in a casual manner to young twenty year olds or recent college graduates. She is engaging, upbeat and right to the point.
Occasion: Her topic is clear on how to help young people achieve success and friend networks in order to grow a career they will enjoy. Perino values good manners when it comes to working with others and she is willing to share her thoughts to help those less informed.
Audience: Perino comes in contact with many people at FOX. Everyday, there are new graduates and interns ready to make splash in the field of journalism. Many probably wish they were her. Perino cares about the appropriateness in the workplace of these young professionals.
Purpose: It's evident she has had some experience with them. Possibly, she has received emails with no specific subject and has also been annoyed with questions from her lower levels co-workers. She may have been prompted to write this article based on some annoying things she has experienced recently in emails and in person.
Subject: Proper behaviors in the workplace if you want to climb the corporate ladder and become successful. She is focused on helping young professionals make the right choices when it comes to simple everyday situations.
Tone: She is speaking for all the old school, conservative, and mature co-workers who cannot put up with exclamations and emoticons any longer!!!! The tone of the article is fresh and will make many young people feel guilty and others pleased because they have never made these mistakes. Perino is persuasive and specific with her examples and gives the readers new ways to change.
Even though Perino's audience are college grads and young professionals, her subject is current and necessary for all ages. Interesting to note, she may be sharing her thoughts with other professionals who find all the things she's listed to also be annoying and immature. Everyone loves to say what no one else will. Her subject matter might be personal and meant for someone she works with specifically or just the average young person. Dana Perino just seems to be at the end of her rope with certain behaviors. According to some, each generation loses more people skills due to the internet, computers, instant message, iPhones, iPads, texting and television. Maybe Dana is finally bringing to light this fact and begging young people to leave the television, read and connect with people more occasionally and properly.